Cowboys Stadium, Innovative Stadium by HKS in Dallas, United States
Known as “America’s Team,” the Dallas Cowboys are a global brand, commanding unequaled media coverage and an international following. No brand remains more dynamic in nature with a single-minded focus to excel. The Dallas Cowboys are progressive and innovative in their approach to sports development, fan experience, marketing and communication through all media.
In recognition of the time-honored traditions and dynamic nature of the Dallas Cowboys, the facility is comprised of a modern palette of simple forms and materials that creates a fittingly progressive architectural expression.
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